Own the Moment Therapy
Using SEO and content marketing to grow a Houston-based therapy practice
6 month results
80.7% growth in click volume
73.6% improvement in average position
150% growth in inbound inquiries
“Rex Marketing has been a huge help for my business. I love that they have many options to help me meet my business marketing needs. Ryan and Alexis are great!”
Overview
When Own the Moment Therapy partnered with us, our goal was to build a sustainable pipeline of inbound client inquiries through organic search.
Like many therapy practices, the business relied heavily on referrals and word of mouth. The practice lacked consistent visibility on Google. The goal wasn’t just traffic, but it was attracting the right clients for the practice.
We implemented a multi-channel organic growth strategy centered on SEO, content marketing, and local optimization, turning the website into a primary client acquisition engine.
The Challenge
Own the Moment Therapy faced three key growth barriers:
Limited search visibility for high-intent therapy keywords
Low website traffic and engagement from organic channels
Inconsistent inbound inquiries, making growth unpredictable
This is a common issue in mental healthcare: while demand is growing, practices often lack the digital infrastructure to capture it effectively.
Our Strategy
We deployed a holistic SEO and content strategy designed specifically for their therapy practice.
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A consistent blogging cadence was established to:
Target long-tail, high-intent keywords
Answer real client questions
Build topical authority in therapy niches
Content was written with both SEO performance and geography of the practice in mind.
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We developed dedicated landing pages for key therapy offerings, allowing the site to rank for:
Condition-specific searches
Modality-based queries (e.g., EMDR, somatic therapy)
Localized Houston keywords
These pages were structured to convert, combining:
Clear messaging
SEO optimization
Strong calls-to-action
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To increase domain authority and improve rankings, we built backlinks through:
Blog content distribution
Strategic partnerships
SEO-driven content assets
This helped signal trust and relevance to Google, which is essential for ranking in competitive therapy niches.
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Local SEO was a major lever. We optimized the practice’s Google Business Profile to:
Improve visibility in local map results
Increase calls and direction requests
Capture high-intent “near me” searches
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We provided consistent performance tracking and optimization, including:
Keyword movement
Traffic trends
Conversion tracking
This allowed for ongoing refinement and compounding growth over time.
The Results
80.7% growth in click volume
73.6% improvement in average position
150% growth in inbound inquiries
Why It Worked
For therapy practices, growth doesn’t come from doing more marketing. It comes from doing the right marketing.
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Instead of treating SEO and content as separate efforts, we unified them into a single strategy. This ensures every piece of content had a clear ranking and conversion goal.
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Healthcare marketing requires nuance. Our specialization in therapy practices ensured:
Ethical, compliant messaging
Clinically accurate content
Deep understanding of client search behavior
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Rather than chasing short-term wins, the strategy focused on:
Building authority over time
Creating evergreen content assets
Strengthening domain trust
Book a Free Strategy Call
Interested but don’t know where to start? We can help with that. Click the button to have a conversation with us. We look forward to meeting you.