Local SEO for Healthcare

Improve your visibility in your local geography and reach your community

If you are looking to reach local clients, it’s important to prioritize local SEO. We specialize in local SEO for mental healthcare providers and healthcare companies to help you connect with your local community effectively.  Whether you’re a therapist, dentist, or a healthtech company, our team of experts customizes local SEO strategies to boost your visibility and attract more local customers for your business.

The Results Speak for Themselves

50+ clients on the first page of Google

100’s of leads generated each month

Results in 45-60 days, not months

A hand holding a smartphone displaying a Google Maps search for "butcher" in Crouch End, showing location details and directions options.

What is Local SEO?

Local SEO optimizes your online presence to attract customers searching for services in your area—making it especially critical for healthcare providers, clinics, and small businesses with a physical location or defined service region. Search engines like Google prioritize local results for users seeking nearby services, often displaying map listings, reviews, and business details at the top of search results. By leveraging local SEO, small healthcare businesses can dramatically increase their visibility, drive more foot traffic, and ultimately grow patient inquiries and revenue. It involves optimizing your Google Business Profile, local keywords, location pages, and review strategy to ensure your practice or service stands out when and where it matters most. Local SEO makes sure that potential patients can easily find, trust, and choose your services over competitors in their area.

What Our Clients Are Saying

“Ryan and Alexis are knowledgable, responsive and innovative marketing strategists. I recommend them highly to anyone wanting to grow their business in a thoughtful, professional and effective way.”

-Dr. Amy Vigliotti, PhD, Owner of Selfworks Group

Close-up of a person in a white coat holding a red stethoscope with arms crossed

Why Healthcare Businesses Need Local SEO

Local SEO is essential for businesses that serve specific geographic areas—especially in the healthcare field, where patients are often searching for nearby providers like therapists, dentists, or primary care doctors. When someone types a query like “therapist near me” or “pediatric dentist in [city],” search engines prioritize local listings that are optimized with accurate location data, service information, and reviews. By investing in local SEO, your healthcare business can rank higher in these crucial local search results, making it significantly easier for your community to find and choose your services.

At Rex Marketing & CX, we specialize in healthcare marketing and understand the unique challenges and compliance standards involved. Our team has years of experience helping therapists, clinics, and healthcare startups improve their local visibility while adhering to ethical marketing practices required by licensing boards and healthcare regulations. From optimizing your Google Business Profile to managing local citations and creating location-specific content, we implement strategies that are not only effective—but also responsible. Healthcare marketing isn’t just something we do—it’s our focus, every day.

Our Local SEO Services

We offer local SEO services for small business and startups, providing tailored strategies that help you grow and reach your local audience. Our approach includes keyword optimization, setting up or optimizing your Google Business Profile, ensuring your business information is accurate across the internet, and more. Reach out today to learn more how local SEO can benefit your business!

Smiling woman and man in formal attire, with the woman resting her arm on the man's shoulder, standing in front of a door.

Benefits of Local SEO

Understanding the benefits of local SEO can significantly boost the success of your healthcare business—especially if you're serving a specific geographic region. One of the biggest advantages is increased visibility in local search results, which puts your services in front of people who are actively searching for healthcare providers in their area. Whether someone is looking for a “chiropractor near me” or a “child therapist in [city],” showing up at the top of those results increases the chances they’ll choose your practice over others. This kind of visibility often translates to higher conversion rates, because the searchers already have strong intent—they're not just browsing; they’re looking for care.

Unlike traditional advertising methods, which can be costly and less targeted, local SEO is a highly cost-effective strategy. It allows you to reach the right audience—those who are most likely to become your patients—without the need for expensive ad campaigns. When users see your business listed along with positive reviews, accurate contact info, and helpful content, they’re more likely to view you as a reliable option.

Other benefits of local SEO include increased website traffic, more calls and appointments, better mobile visibility, and a competitive edge over other local providers who may not have invested in optimization. In short, strong local SEO helps your business grow by making it easier for the people who need you most to find you—right when they’re looking.

Ready to Get Started?

We tailor SEO strategies to meet the needs of your business. If you are looking for local SEO services to help you reach local customers, reach out today to learn more!

Don’t Just Take Our Word For It

Check out some of the work we’ve done for clients like you

They’ve significantly reduced CAC (customer acquisition cost) compared to the freelancers who were previously managing the accounts.
— MyWellbeing
Rex Marketing has been a huge help for my business. I love that they have many options to help me meet my business marketing needs.
— Own the Moment Coaching
I recommend them highly to anyone wanting to grow their business in a thoughtful, professional and effective way.
— Selfworks Group