Fika
Developing assets and a custom website for a new supplement brand that actually convert
“Rex Marketing did a fantastic job bringing our new business, Fika, to life. They delivered a clean, modern website and a polished brochure that captured our brand perfectly. The team was responsive, on time, and easy to work with. Highly recommend!”
Overview
When Fika partnered with our team, they were preparing to launch a new supplement brand in a highly competitive market.
They didn’t just need a website, they needed a conversion-ready digital experience and cohesive brand assets that could turn first-time visitors into customers.
We delivered a fully integrated solution: from Figma mockups to a custom Shopify build, paired with conversion-focused copy and physical marketing assets designed to support the customer journey beyond the screen.
The Challenge
As an early-stage supplement brand, Fika faced several key hurdles:
No existing website or conversion infrastructure
Highly competitive supplement market with low trust by default
Need for cohesive branding across digital and physical touchpoints
For supplement brands especially, success depends on more than design—it requires:
Trust-building
Clear messaging
Seamless purchasing experience
Our Strategy
Our team developed a conversion-first brand and website system, ensuring every touchpoint was optimized for clarity, trust, and action.
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Before development, we created detailed Figma mockups to:
Map the full user journey
Establish clear visual hierarchy
Align branding with target audience expectations
These mockups weren’t just aesthetic. They were built with conversion rate optimization (CRO) principles in mind, ensuring every section had a purpose.
This approach reflects our broader philosophy: design should drive outcomes, not just visuals.
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Our team translated the approved designs into a fully custom Shopify website, built to:
Load quickly and perform across devices
Guide users toward purchase with minimal friction
Support future scalability as the brand grows
Unlike template-based builds, this custom approach allowed for:
Tailored user flows
Strategic product presentation
Stronger differentiation in a crowded market
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Messaging was crafted to:
Clearly communicate product value
Address common objections
Build trust quickly with new users
In the supplement space, copy plays a critical role in bridging the gap between curiosity and purchase, we ensured every word served that goal.
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We extended the brand experience beyond the website by creating printed brochure inserts included with product shipments.
These assets were designed to:
Reinforce brand credibility
Educate customers on product usage
Encourage repeat purchases and retention
This created a full-funnel experience, connecting acquisition with post-purchase engagement.
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Throughout the process, CRO principles guided decisions across:
Page layouts
CTA placement
Messaging hierarchy
User flow
Rather than optimizing after launch, we built conversion strategy into the foundation.
The End Results
Why It Worked
For emerging startups and brands, success isn’t just about launching. It’s all about launching strategically.
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Instead of retrofitting CRO later, we embedded it into:
Design
Copy
Development
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From website to packaging inserts, every touchpoint reinforced:
Trust
Clarity
Brand identity
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In a saturated market, differentiation matters. A custom website build allowed Fika to stand out and control the user experience fully.
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