TheraTree Counseling
Using Google Ads to get consistent client referrals for a Colorado-based therapy practice
6 month results
72% decrease in average CPC
87.2% decrease in cost per conversion
504.2% increase in conversion volume
Overview
When TheraTree Counseling partnered with our team, they were looking for something many therapy practices struggle to achieve: a predictable, consistent flow of client referrals.
While organic channels take time to compound, TheraTree needed a faster, more controllable acquisition channel. We implemented a performance-driven Google Ads strategy designed to generate high-quality leads while continuously improving efficiency.
The result was a scalable paid acquisition system that delivered both volume and cost efficiency.
The Challenge
TheraTree Counseling faced several key obstacles:
Inconsistent client inquiries, making growth difficult to forecast
High competition in local therapy search results
Rising ad costs without efficient conversion systems
In mental health marketing, simply running ads isn’t enough. Success depends on targeting the right intent, aligning messaging, and optimizing the full conversion journey.
Our Strategy
We deployed a full-funnel Google Ads strategy, combining paid media expertise with conversion optimization and continuous iteration.
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We built and managed targeted campaigns designed to capture high-intent searches, including:
Service-specific queries (e.g., emdr therapy, trauma counseling)
Local “near me” searches
Problem-aware keywords tied to client needs
Campaign types and structures were continuously refined to improve performance and scale efficiently.
This aligns with our broader approach to healthcare marketing, which is focusing on intent-driven acquisition and measurable ROI.
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A deep keyword strategy was implemented to:
Identify high-converting, lower-cost opportunities
Eliminate wasted spend on irrelevant searches
Align ad messaging with real user intent
This ensured that TheraTree wasn’t just getting clicks, but qualified prospects ready to convert.
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Rather than sending traffic to generic pages, our team created dedicated landing pages designed to:
Match ad intent precisely
Build trust quickly
Drive consultation bookings
Each page was optimized with:
Clear value propositions
Strong calls-to-action
User-focused design
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We continuously optimized the user journey to increase conversion rates by:
Testing messaging and layouts
Improving form flows and CTAs
Reducing friction in the booking process
This ensured that increased traffic translated into more actual client inquiries.
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Performance was monitored and refined through:
Regular reporting on CPC, conversions, and cost efficiency
Campaign-level adjustments
Budget reallocation toward top-performing assets
This iterative approach allowed for rapid performance gains within a short timeframe.
The Results
72% decrease in average CPC
87.2% decrease in cost per conversion
504.2% increase in conversion volume
Why It Worked
For therapy practices, Google Ads isn’t just about visibility. The importance is efficiency and consistency. We helped TheraTree Counseling transform paid ads into exactly that.
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Most ad strategies stop at the click. We optimized:
Keywords
Ads
Landing pages
Conversion flows
Creating a system where every step reinforced performance.
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By focusing on high-intent searches, TheraTree attracted users actively seeking therapy, leading to higher conversion rates and lower wasted spend.
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The biggest gains didn’t come from launch, they came from ongoing optimization.
Small, data-driven improvements compounded into major efficiency gains over time.
Book a Free Strategy Call
Interested but don’t know where to start? We can help with that. Click the button to have a conversation with us. We look forward to meeting you.