IDEAS FROM THE FIELD

Stay curious.
Keep growing.

Fresh perspectives on search, design, and marketing for the people building better healthcare businesses.


A CHANGING SEARCH LANDSCAPE


RECOMMENDED BY OUR TEAM

Why AI Overviews Will Change the Way Patients Find Your Clinic

Search is evolving. Take a closer look at what that means for your practice’s visibility.

THE REX JOURNAL

A closer look.

Ideas to take into your next era.


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Design Ryan Ward Design Ryan Ward

Basic Website Design for Therapists

"Book Now" buttons are placed front and center. Serene stock photos of meditation poses. Mission statements that could apply to any practice. While these common website elements are familiar, they might not serve your practice as effectively as possible. Let's explore proven strategies for creating a therapy website that genuinely connects with people seeking help.

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Design Ryan Ward Design Ryan Ward

10 Therapy Websites with the Best SEO

My website looks beautiful, so it must be great for SEO, right? Suppose you're a therapist nodding along to this statement. In that case, you might want to sit down for this next session - because we need to talk about the relationship between your website and search engine optimization. We've seen a common pattern: therapists invest thousands in creating visually appealing websites, complete with soothing color schemes, serene imagery of stones balanced on beaches, and carefully crafted "About Me" pages. But when it comes to actually showing up in search results? They're practically in witness protection.

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Design, Strategy Ryan Ward Design, Strategy Ryan Ward

Will AI Replace UX Designers? 

In recent years, the rapid advancement of artificial intelligence (AI) has led to speculation about its potential to replace various human roles, including UX (User Experience) designers. However, this assumption overlooks the nuanced nature of UX design and the unique abilities of human designers.

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Strategy, Design Ryan Ward Strategy, Design Ryan Ward

How Effective Branding Transforms Your Business

In today's competitive marketplace, effective branding is no longer just an option; it's a necessity. A strong brand identity not only sets your business apart from competitors but also fosters trust, loyalty, and recognition among your target audience. From multinational corporations to small startups, the significance of branding cannot be overstated. In this blog, we'll explore the myriad ways in which effective branding benefits your business and drives success.

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